House of Hackney

marble countertop of shop furniture


Founded in 2010, House of Hackney is a moody home-decor boutique shelving designer wallpaper, luxury upholstery, plants & lighting. House of Hackney tasked Direct Tiling Group with completing the interior tiling package for their flagship store in Shoreditch, London.

shop lounge decoreated with dark theme and black and white ceramic tiles
close up view of grouted black and white tiles
blakc and white floor tiles in main shop floor


Alongside House of Hackney, we hosted a free consultation session, enabling our team to assist in making tile decisions, deepen our understanding of the brand and develop a convenient programme of works.


The transformed store is a stylish, modern and flamboyant design that successfully encapsulates the unique House of Hackney brand. Traditional black-and-white Victorian-style tiles help achieve a grounded look alongside the floral print that provides the energy and excitement for the store. The tiles have been used throughout the store achieving a uniform appeal.

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